With several of our most recent projects now revealed – an 8-month rebrand of Italian photostudio Fenaroli, major relaunch of photographer Valeria Lobbiaand a new look for life coach Floriane Letulle - the time feels right to launch our blog. Blogs can often be the ugly runt of a website... where small scale stories or off-brand messages can be delivered without causing much fuss. Or a dumping ground for ‘content’ ordered to satisfy a social media marketing strategy.
From the start, we knew our blog would be an essential component of our mission here: to celebrate, demistify and promote branding design. Just as our case studies carefully describe the development and execution of individual projects to explain the process, so these posts will focus on mindset and practical execution to reveal insights you might be able to apply to your company.
The business of branding can often seem abstract, expensive, intimidating, out of reach... something that only larger companies do. We hope to show that the principles of branding are simple to understand and easy to implement.
That by finding out how best to present yourself, you’ll understand your business better.
That good branding levels the playing field between small and big companies.