Branding doesn’t need to end once your business cards, website and social media are redesigned. The more total your reinvention, the better if you want to guarantee total brand immersion for your customers. Apple are undisputed masters of branding – tone of voice and visual consistency are everything in their marketing and presentation – and their world-famous stores take this brand enhancement to a whole new level. Walking into one of them anywhere in the world is like entering an Apple advert – their brand in 3 dimensions – and it’s easy to see why this 360 degree immersion is so effective in building loyalty.
This kind of total experience doesn’t have to be exclusive to giant corporations. When we rebranded Fenaroli, a key objective was applying their new values and aesthetics to their existing offices in a very cost effective but dramatic refit. From the colour of the walls and furnishings to bespoke decorations (including a custom built, beautiful gold logo) we made sure that Fenaroli’s office felt friendly, professional and luxurious, with no disconnect between brand and content.
Similarly, Valeria Lobbia's intimate studio space offered the perfect opportunity to reinforce her values as a photographer. We designed Valeria’s studio from the outside in, to help create an environment that would be unique and that her clients would love.
And branding in three dimensions isn’t just for your customers. Fenaroli were totally energised by their new-look studio, eager to share it with new and existing customers, and Valeria’s studio refit is enabling her to refocus her business in a dramatic new direction.
We all know how important our working environment is to our mental health. What could be more rewarding than taking part in the creation of your own work space?
Look out for the photos of both of these office refits in the coming weeks.