When your new-look website and social media go live, it’s easy to sit back and consider the hard work done. What is there to do except sit back and wait for emails of congratulations flood your inbox?
Quite a lot.
Going live with your rebrand is just one more stage in a continually evolving process, a springboard to increased activity and more interaction. Clients may admire your new look, but what does it matter to them if the content and delivery system isn’t improved?
Rebrands are not ‘before’ and ‘after’ points of time. For small businesses in particular, a rebrand should be an opportunity to re-ignite enthusiasm from existing customers and use that hot zone to grow your audience.
When Floriane Letulle relaunched her life coach website florianeletulle.comshe used her increased visibility to promote harder on all her social media. She posted a higher than usual number of instagram posts and stories that showed her new look, but more importantly, doubled down on promotions for existing and new customers.
Within two weeks, Floriane had sold out of her latest course with an increased take up of 500% (seriously!!) and she attributed much of this to the revitalising impact of her rebrand experience.
“It’s not just about having a fancy logo and pretty colours. It is about putting you and your business on track to achieve your BIG vision. It felt like I shared what was important to me and they did their magic which blew me away. I felt it was my DNA in design.”
Watching one of our clients take a new look and run with it is the most thrilling part of every rebrand we complete, and Floriane is a perfect example of how the intense strategical thinking behind the scenes of a rebrand can lead to gigantic shifts that can propel your business forward, faster.